Your Target Market?
If you read throughout the ebook, you will realize that many of the tips apply to restaurants. If restaurants can get more disabled customers, these customers would be bringing in their families and friends. If 13.7% of the population are disabled, this could mean a significant increase in their customer base.
Now think about Open Table, the restaurant reservation company. They work with 47,000 restaurants worldwide. If you could market to all of these restaurants, sales could be huge.